What’s all the buzz? Our initiative
Over the course of the summer, we here at Volvo Winnipeg with the support of Volvo Canada and the Birchwood Automotive Group, launched our partnership with Beeproject Apiaries. It was our curiosity and general concern for the sustainability and well-being of our beautiful planet that led to our partnership. The founder, Chris Kirouac started the Beeproject after learning about the importance of bees in relation to our ecosystem and food supply. The fact that Kirouac could extract a pure and natural food product from their synergies and processes was an added bonus. Kirouac along with his partner Lindsay Nikkel, realized their ability to create a BUZZ among urban dwellers and encourage discussion about local food, food security, and the importance of pollination in general with the Beeproject.
In the spring of 2016 after years of debate, the prohibitions on urban beekeeping were lifted and the first urban beehives started popping up around downtown Winnipeg. Through workshops and public engagement, both Kirouac and Nikkel are continuing to push towards changes in the beekeeping bylaws. Today they both are full-time beekeepers who manage several hives around the city, they continue to educate others about taking steps forward in promoting healthy and sustainable living.
Honeybees are some of the most hardworking creatures on the planet, we owe many thanks to this often underappreciated and sometimes feared insect. Worldwide there are more honeybees than any other pollinating organisms. It is estimated that one third of the food that is consumed worldwide relies on the pollination, and majority of that is done by the honeybees. Many imported and domestic vegetables and fruits rely on pollination including many of our favorites such as peaches, avocados, melons, and cucumbers to name a few. Around 80% of the Canadian commercial crop is said to be dependent on the honeybee. Honeybees also have ties to the meat and dairy industry as well because a major part of the cattle diet consists of alfalfa and clover which the honeybee also pollinates.
Volvo Winnipeg Gives Back
Volvo Winnipeg in conjunction with our new partnership with Beeproject Apiaries also partnered with Saskatchewan jewelry company, Hillberg & Berk to create custom high-end bee-themed jewelry sets that are retailed in the dealership with all proceeds going to educational bee-specific initiatives in Winnipeg inner-city schools. We have our exclusive Hillberg & Berk jewelry available for sale for our customers. In addition, we had the opportunity to host two honey extraction workshops over the course of the season where Volvo staff got to participate in extracting their very own honey and take a jar home. We will also be sending jars of honey to local food banks for those in need. We hope to continue this initiative next season.
Special thanks to:
Chris Kirouac & Lindsay Nikkel – Beeproject Apiaries
Hillberg & Berk
Kayla Ledohowski-Becker – General Sales Manager Volvo Winnipeg
Brent Buffie – Used Sales Manager Volvo Winnipeg
Ryan Leech – Marketing Coordinator Volvo Winnipeg